And we created an amazing team:
Some of the most brilliant minds in the technology space that America has, a social media powerhouse team, the most astoundingly brilliant creative and design team I could have hoped to work with, a video production and marketing team that were beyond amazing - pretty much everyone who joined were better than a company of our infancy really should have "been able to work with" at that stage in our growth... (You can see some of the quality of what we all achieved together in the videos below).
So the pressure was mounting to make this project come to fruition, and fully "take" in the market - which for a project like we had, really required significant investment dollars to pour into the company.
Here's the thing: Whereas earlier in my life, career, and transition from one thing to another, everything was "easy" or felt very easy to accomplish, right now pretty much everything about being an entrepreneur felt like a struggle. And when I look back on it even now, I can see that it actually was a struggle...
This is a typical example of the way things would go in business during the early days: We would raise portions of the investment that was required, but it was never quite enough to get the project over the line and into the higher investment rounds, the $1-5M amounts... However, just when we thought things weren't going to continue, we would raise the next round of financing that was needed for the early stages. But again: "Just not quite enough" to bring us to full launch.
At one point, around 2014 we had reached the stage where all was looking pretty amazing for being able to actually launch this project fully...
Then everything "went pear shaped" as we say in the UK... Investors who had been "in" or confirmed, decided to pull out, or ghosted us. Then costs started to mount internally, like on marketing, new builds of technology required, etc.
So in the middle of 2015 we focused all that we had into a really exciting final project that we really felt - and we fully researched - would catapult the project and help the public like nothing else. So we decided to crowdfund the final investment raise.
And it went amazingly.
The small amount of $25,000 we were looking to raise, we gained in literally 24 hours after launching... So - and this is where things turned real pear-shaped - we launched another, virtually identical crowdfunding, to seek to push that amount up beyond the $100,000 mark, to the $1M mark, and fully into "final tech build mode" and be able to launch.
Here is the promotional video we used for that campaign: